News: BÖN Estates Cherishes Tradition While Celebrating Lunar New Year

Feb 16, 2020

This year, developer of BÖN Estates celebrated Chinese New Year festivities in true style by paying tribute to the meaningful symbolic tradition of Chinese culture, while creating an exciting atmosphere within an ultra-modern venue.

Held on February 9 at the BÖN Estates Gallery along Jalan Maarof in Bangsar, the theme for this year’s event centred around the symbolic significance of Bamboo, Plum Blossom and pussy willow, and the positive influence these natural elements bring as we usher in a new beginning with the Year of the Rat.

“We wanted to start the year on a positive and feel-good note, so we are harnessing the symbolic meaning and influence of these elements to create an atmosphere of hope, wealth and prosperity as we welcome the new year,” said BÖN Estates Chief Operating Officer Chan Jin-Wy.

“Those who are familiar with our brand know that BÖN Estates has an affinity for cultural celebrations, specifically because as a multi-cultural nation we often tap into the spirit of these events to celebrate the shared values that make our Malaysian community unique. This same spirit is vital to the communities we craft, because it encourages people to connect intimately with an environment they call home,” he added.

Chinese New Year, in particular, carries a message of unity, harmony and the strengthening of familial and communal bonds. This resonates with BÖN Estates’ own lifestyle philosophy and development ideology. It is also a joyous celebration of life, filled with vibrance and energy, and these elements were well-represented at the BÖN Estates Gallery over the weekend.

In addition to an inviting ambience, elegantly decorated with symbolic influence of Bamboo, Plum Blossom and Pussy Willow, the event treated guests with delectable bites, exciting entertainment and plenty of activities for the whole family.

Among the highlights was a lion dance performance by Khuan Loke Dragon & Lion Dance Association, a Fortune Reading session by Soleil Trinity Resource, a Chinese Knot making session, a Traditional Chinese Paper Cutting workshop, live shows on candy making and various other activities for children.

As the event was hosted at BÖN Estates’ award-winning gallery, visitors also had an opportunity to explore the unique lifestyle proposition of the company’s ongoing flagship project, The Estate.

With a fully decked-out show unit located on the 3rd floor and an experiential tour of the many components that make the development a benchmark in the burgeoning South Bangsar locale, prospective buyers enjoyed a taste of elevated living standards.

The Estate is currently close to completion, with 90% of the units spoken for. Among the handful of units left for the taking are Type E dual-key duplex units, offering 5+1 bedrooms and 4+2 baths in 3,474sq ft of space.

Chan said these units appeal to a wide range of buyers but have been especially popular with young families.   


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Kesva Arumugam
Senior Real Estate Negotiator
REN: 02127
Richland Properties
(+60) 12-2947770